Fastfood giant McDonald’s Corporation has reported systemwide sales growth of 6.2% for May, with 5.5% growth in constant currencies.
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Comparable sales were up by 4.9% in Europe in May, which the company said was driven by a positive performance in France, Germany and the UK. McDonald’s said its European operations benefited from combined initiatives featuring premium selections like the Chicken Mythics promotion in France and the Big Tasty in Germany, while innovative marketing linked to the World Cup had also contributed to the growth.
In the US, comparable sales for May were up by 3.4%. New products, such as the Asian Salad and Premium Chicken Sandwich, along with extended and more convenient opening hours, were among the positive factors behind the sales growth, the company said.
The company also reported that comparable sales in its Asia Pacific, Middle East and Africa division were up by 6.5% in May, primarily due to strong sales in Japan and a sustained positive performance in Australia.
“McDonald’s ongoing business momentum continues to be powered by our customer-focused Plan to Win,” said CEO Jim Skinner. “We are attracting customers to our restaurants around the world with expanded menu choice and variety, quality food, greater customer conveniences and relevant marketing.”
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By GlobalData
