Unilever has announced the US launch of a new Mediterranean variant of its spread brand I Can’t Believe It’s Not Butter!, made with olive oil.

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In an announcement yesterday (10 Jan), Unilever said the product had been made available nationwide from late last year.


The new blend is naturally cholesterol-free and contains no trans fat, and is also a source of Omega 3. I Can’t Believe It’s Not Butter! Mediterranean Blend is also available in a lower-fat, lower-calorie light version.


Mediterranean Blend contains 8g of fat (2g sat. fat) per serving, while the Mediterranean Blend Light variant contains 5g of fat (1g sat. fat) per serving. Both products have a suggested retail price of US$1.99 for a 15oz. tub.

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