MOM Brands has expanded its portfolio of ready to eat cereals with the addition of Spooners biscuits.

Mom said the Spooners bisciuts contain “flavoured morsels” baked in the middle, are made with whole grain wheat and carry the whole grain stamp from the Whole Grain Council.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The new line includes five varieties: mixed berry, cinnamon, original multigrain, frosted and chocolate.

“We’re committed to providing families with nutritious breakfast options, and we think this new line of cereal hits the sweet spot for people looking for a healthy option, with a touch of sweetness baked in,” said Linda Fisher, director of corporate communications for MOM Brands.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact