Mondelez International has teamed two of its iconic confectionery brands to launch Stride Sour Patch Kids gum in the US.

The gum, available in Redberry and Lime flavours, will be on shelves throughout the US from the beginning of next year.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

“We are thrilled to bring the Sour then Sweet experience to Stride gum,” said Lauren Sella, senior brand manager for Stride at Mondelez International.

The launch is being supported by a digital campaign that asks consumers to “hunt” for the Sour Patch Kids so they can be turned into gum. The campaign will run across Twitter and Facebook and offers consumers the opportunity to win packs of gum before they are available in store.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now