Nature Valley, creator of the granola bar, has entered the cereal market with the launch of a new 100% natural cereal.
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“Nature Valley is a great option for those who want a healthy start to their day while still eating a tasty breakfast,” said Michelle Tucker, a registered dietician with the General Mills Bell Institute of Health and Nutrition. “The cereal is a good source of fibre and provides essential nutrients to keep up with even the most active lifestyles.”
Nature Valley cereal is made with Nature Valley Granola Bar ‘bits’, rolled oats and multigrain flakes. The new cereal comes in two flavours, Oats ‘n’ Honey and Cinnamon, and will retail at US$3.99 for a 14-ounce box.
“We’re thrilled to bring Nature Valley to the cereal aisle,” said Arya Badiyan, marketing manager, Nature Valley. “With Nature Valley cereal, consumers no longer need to compromise between great taste and natural health at breakfast.”
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By GlobalData
