Nestle’s US ice cream unit Dreyer’s has expanded its Haagen-Dazs range with the launch of a gelato line.

Dreyer’s, which contracts the licence to Haagen-Dazs from brand-owner General Mills said the range will debut with seven “Italian-inspired” flavours: Stracciatella Gelato, Sea Salt Caramel Gelato, Dark Chocolate Chip Gelato, Vanilla Bean Gelato, Cappuccino Gelato, Limoncello Gelato, Black Cherry Amaretto Gelato.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Each flavour will be available in 14 oz. cartons for a suggested retail price of US$4.79. Sea Salt Caramel Gelato and Vanilla Bean Gelato will also be available in 3.6 oz. cups for a suggested retail price of $1.49.

The launch will be supported by a “full mix” of marketing, Nestle said, including TV, POS and online communications.

The US ice cream category is in a state of decline. While it is a highly-competitive sector, US ice cream makers have primarily focused on NPD to gain share, combat structural decline and maintain a value-added focus.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now