Nestle has partnered its chocolate bar brand Crunch with KaBoom!, a US non-profit children’s organisation, to launch a campaign designed to “inspire children” through active play.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
‘Cause of Play’ invites people to enter a sweepstake for a chance to win a residential ready-to-assemble playground, US$3,500 cash and the opportunity to help designate a $30,000 KaBoom! playground grant to a “deserving community”.
“Parents everywhere need more moments of carefree joy watching their kids running, jumping, laughing and playing,” said KaBoom! CEO and co-founder Darell Hammond. “This partnership with Nestle Crunch will help increase play opportunities for children across the country.”
Nestle said it will make a donation to KaBoom!, up to $30,000, for every ‘unique’ donation code found on Nestle and Wonka fun-size bags and entered online, as well as an additional $70,000 donation to KaBoom! to enable the organisation to provide kaboom.org users with online project planners, step-by-step project plans, and informative webinars.
Sweepstakes began last month and end on 29 October.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
