Nestle-owned candy maker Wonka is to launch its first range of premium confectionery for the US market.
The Wonka Exceptionals line are “inspired” by the famous story and include; Wonka Chocolates, the Wonka Scrumdiddlyumptious Chocolate Bar and Wonka Fruit Jellies and Fruit Marvels, the firm said today (19 February).
Go deeper with GlobalData
The Wonka Chocolates collection includes three varieties, each available in full-sized tablet bars and bags of individually wrapped minis. They will debut nationwide from 1 March with an RRP of US$2.39 for each 3.5oz tablet bar and $4.29 for each 8.5oz-9.5oz bag of minis.
The Wonka Scrumdiddlyumptious Chocolate Bar is made with toffee pieces, cookies and peanuts covered in milk chocolate. Other varieties include a Chocolate Waterfall Bar and a Domed Dark Chocolate Bar.
Wonka Fruit Jellies and Wonka Fruit Marvels are made with natural ingredients, no artificial colours, and 25% real fruit juice, the firm said. They will be available exclusively nationwide at Wal-Mart stores from April and Target stores from June for an RRP of $2.99 for each 5oz box, and $1.99 for each 1.9oz tin.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
