New flavours and scents will make an appearance in the US marketplace in 2010, according to research by Mintel.
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A study by the market intelligence group published today (23 November) has identified six key flavours and two scent trends for the New Year, including familiar ones reinvented.
“As the economy recovers, we expect people to continue the trend of eating at home,” said Lynn Dornblaser, Mintel’s leading new products expert. “The home cook is becoming more advanced with his or her cooking skills by trying new spices and flavors, as well as preparing everyday items in new ways.”
Cardamom, sweet potato, hibiscus, superfuit cupuaçu, rose water and Latin spices are expected to make an appearance, Mintel insisted.
Last week, Mintel also predicted that recognisable products with a twist will be the breakthrough new products for the UK market in 2010.
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