PepsiCo has renamed its Quaker Quakes snack line, which is now called Quaker Popped.
The company said that the product is a “wholesome” lowr-fat snack solution, containing 10-13 grams of wholegrain per serving.
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The new name “better represents the attributes of the brans”, Quaker said.
“We renamed our classic snack as Quaker Popped because it better represents the way the product is made, as they are literally popped to crispy perfection,” Justin Lambeth, chief marketing officer of Quaker Foods North America, said.
