The Produce Marketing Association (PMA) has posted online information on fresh fruits and vegetables for children to use its website as a health reference point.
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The new PMA site is aimed at kids, parents and teachers, with links to fruit and vegetable organisations and companies, education resources, recipes and nutrition information.
PMA president Bryan Silbermann said: “The Kaiser Family Foundation’s analysis of online advertising to kids, released today, gives us a lot to think about. We’re not at all unlike other marketers. We, too, want to reach children early and make them customers for life. Good health for kids and good business for us and our members puts us in a fortunate position – offering delicious, convenient, healthful foods – foods all of us need to enjoy more.
“Many members have outstanding resources for kids and teachers that focus on healthful products. This simple chart of links provides a one-stop shop for fun information on a wide variety of fresh produce items.”
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