US yoghurt business Powerful Yogurt has moved into a new category with the development of a range of protein bars.
The privately-owned company, which started business in 2012 with the launch of what it called the first Greek yoghurt for men, has also introduced a line of yoghurts containing whole grain.
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“We are very excited to be evolving into a company with a strong portfolio of great-tasting, all-natural, high protein foods that fuel the active lifestyle,” founder and CEO Carlos Ramirez said. “The success of our high-protein, award-winning Greek yogurt lead to the strong growth and innovation that you see today, but this is just the beginning.”
The protein bars have a yoghurt coating and contain probiotics. Powerful Yogurt said the probiotics would “boost immune function and digestive health as part of a balanced diet and healthy lifestyle”. The bars come in yogurt creme, peanut butter and chocolate coconut flavours
The Powerful Yogurt Plus+ line of yoghurts are available in three varieties – coconut and quinoa; tropical fruit and oats; and lemon and chia.
Click here for an interview with Carlos Ramirez, published in August.
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