US organic food manufacturer Prime Choice Foods has filed for bankruptcy protection and announced it is “exploring a number of options” to secure the business’s future.

The firm, which has appointed Heritage Equity Partner, to find a buyer, partner or investor, operates two locations in Bristol, Virginia.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

A spokesperson for Heritage Equity Partner said: “The business was in need of additional working capital in order to survive and sought Chapter 11 protection.”

The spokesperson said Prime Choice’s options include securing “new money, either debt or equity, a joint venture partner, or a going concern buyer for the business”.

“Ideally a partner/investor/buyer will provide for greater efficiencies, a wider array of product, and increased market share. While that would seem to be someone already in the snack business, there are a lot of vertical integration plays that make sense as well, so again, we are not crossing anything off the list at this point,” the spokesperson explained.

He added the plan was for a solution for the business to be identified within the next 90 days.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact