Procter & Gamble is allowing consumers to customise their own Pringles tube with the launch of a new feature on the brand’s website.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Pringles Can Creator features on the Pringles website and offers consumers an opportunity to design a unique can, and for each one purchased, the company will make a US$1 donation to Children’s Miracle Network.
“Pringles is all about sharing fun times and the Can Creator was designed to express this and give our consumers a new way to enjoy and share Pringles,” said Pringles’ Douwe Bergsma.
The Pringles Can Creator is available from 27 October until 30 June 2009.

US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData