Marwit Capital-owned Promax Nutrition Corporation has acquired Pure of Holland, a manufacturer of nutrition bars.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Promax, a developer and marketer of protein and energy bars, said the deal was a good strategic fit.


“Pure Bar is a great complementary strategic fit with the Promax brand portfolio and we enthusiastically embrace this partnership. Pure Bar is a fantastic brand experiencing strong growth,” Promax president Tim Welch said.


Pure Bars are currently carries by Whole Food Markets, natural food stores and grocery chains such as Ralph’s, Meijer and HEB.


Pure Bars come in six flavours and are certified organic, raw, vegan, unprocessed, and gluten/dairy/soy free.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now