US supermarket group Publix has said that it plans to continue expanding its presence in the natural and whole food retail sector through its Publix GreenWise Markets programme.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The move comes in response to increased competition from natural food retailers. The company said that itsGreenWise Markets are a format dedicated to healthy, natural and organic products, with an emphasis on prepared foods.


The first outlet is set to open in Florida this autumn, with six more to follow shortly after.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now