The R.A.B. Food Group, a NJ-based Kosher food manufacturer, has launched a variety of new products designed to make the preparation of traditional meals for Passover easier and more convenient.

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Product launches include Manischewitz Whole Grain Matzo Farfel and Matzo Meal, which are being added to R.A.B.’s whole grain line. The products, the company said, are a good source of dietary fibre. 


Meanwhile, Manischewitz Italian Herb Coating Crumbs come in a convenient dispenser, offering an alternative to matzo meal. Family Size Matzo Ball Mix contains no MSG and its resealable packaging allows for preparation of matzo balls for small or large festive gatherings.


Three varieties of Manischewitz cereal are also being launched: Cocoa Magic Crunch, Fruity Magic Cereal and Sunny O’s.

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