US retailer Safeway Inc has handed marketing strategy chief Mir Aamir an enlarged role to oversee its customer loyalty programmes.
Aamir, who joined Safeway in 2005, becomes president for customer loyalty and digital technologies. The executive, who has formerly worked at A.T. Kearney and Procter & Gamble, was Safeway’s senior vice president for marketing strategy and financial planning and analysis. He will report to Diane Dietz, Safeway’s chief marketing officer.
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Dietz said: “Mir has been instrumental in building Safeway’s loyalty marketing capabilities and programs that focus on sales growth. By enlarging his role and consolidating our loyalty building disciplines, we expect to further grow Safeway’s capacity to delight and connect with shoppers in an increasingly digital world.”
