US supermarket group Safeway Inc has formed a partnership with the USDA’s Center for Nutrition Policy and Promotion, which looks to provide dietary guidance for consumers.

The retailer will be a member of the centre’s “nutrition communicators network”. It said it plans to develop new products and use its in-store and online programmes and pharmacy services to help consumers make healthier choices.

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“Empowering our shoppers and employees to make the right nutritional choices for themselves and their families is paramount in the way we do business,” said Steve Burd, chairman, president and CEO for Safeway. 

“We are very excited about the USDA partnership as it underscores our commitment to health and wellness and provides a natural extension to the work we’re already doing to help Americans make informed, healthier choices when shopping in our stores and in their daily lives.”

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