Fresh produce group Salyer American Fresh Foods and Marie’s Dressing, the salad dressing arm of Ventura Foods, have joined forces for two summer promotions in the US.
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The promotions are linked to National Salad Month in May and National Caesar Salad Day on 4 July.
The campaigns are tied to Salyer’s American Classic Iceberg Lettuce and Marie’s Dressing, to run during National Salad Month, will offer a $1.00 off coupon and complimentary recipe featuring Iceberg Lettuce and Marie’s Chunky Blue Cheese Dressing.
In addition, there will be a promotion linking Salyer’s American Classic Romaine and Romaine Hearts with Marie’s Dressing around National Caesar Salad Day on 4 July.
Marie’s Dressing will offer a $1.00 off coupon and a recipe featuring American Classic Romaine and Romaine Hearts and Marie’s Caesar Dressing in select retailers nationwide.
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By GlobalDataSalyer American Fresh Foods has operations in California and Arizona and sells lines under the American Classic brand, as well as packs under several private labels.
Ventura is a joint venture between Japan’s Mitsui & Co. and Minnesota-based CHS.
