Sara Lee is putting new labels on its bread, buns and bagels in the US in a bid to help consumers “make better food choices”.

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The US food giant said a “Nutritional Spotlight” banner detailing information including the calories, fat and sodium levels of all products will first appear on its Soft & Smooth line.


“We know individuals want convenient, nutritious choices when shopping at their grocery stores,” said Tim Zimmer, vice president, Sara Lee North American Fresh Bakery. “The nutritional spotlight helps individuals quickly identify Sara Lee products that contain the nutrients most important to them and their families.”


The nutritional information also includes details of the amount of sugars per serving, as well as guidance on fibre, folic acid and whole grain.

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