US food giant Sara Lee is to reduce the salt content in a number of its food categories by around 20% over the next five years.
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Key categories will include fresh bread, hot dogs, lunchmeat, breakfast foods and cooked sausages, the firm said yesterday (16 December).
The move follows efforts by other major food companies including ConAgra Foods, Unilever and Nestle, which have all pledged to reduce salt content across their portfolios.
Sara Lee said this latest move builds on the launch of lower-sodium lunchmeats and sodium-reduced fresh bread products it made earlier this year.
“This is in line with our broader wellness and nutrition strategy, which focuses on increasing the presence of positives, such as whole grains and lean protein. At the same time, we are reducing the amount of certain less desirable ingredients, such as trans fats and salt,” said CJ Fraleigh, executive vice president and CEO of Sara Lee North American Retail and Foodservice.
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By GlobalDataSara Lee said it is taking a “step-wise” approach to salt reduction, considering factors such as food safety, consumer acceptance and cost to consumers, and will reassess goals “periodically”.
