Sara Lee has introduced breakfast breads made with special whole grains that taste like refined and starchy white bread in the US.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The new 454g breads will retail for US$2.99, and use the same grain released by ConAgra Foods that Sara Lee uses in its Soft and Smooth bread, which last summer sold more than 8 million loaves.


The bread appears white but contains 30% whole grains that are mixed with refined white flower. Whole-grain consumption is associated with decreased risk of several diseases, yet Americans regularly cite colour, texture and taste as barriers to eating more whole-grain products.


The new product line also includes bagels and English muffins

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact