US food group Sara Lee has appointed telecoms executive Marcel Smits as its CFO.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The appointment will come into effect on 1 October, when Smits will assume responsibility for Sara Lee’s accounting, tax, treasury, procurement and information technology departments. He will report to directly to CEO Brenda Barnes.


“Marcel brings great finance, leadership and international expertise, and we’re delighted to have him join our team,” said Barnes. “He’s a seasoned professional with broad experience in consumer packaged goods and retail and we expect him to quickly contribute to our finance, operations and global business strategy.”


Smits joins Sara Lee from Dutch telecom leader Koninklijke, where he served as chief financial officer and as a member of the management board.


He has also held the post of CFO of Dutch retail group Vendex, as well as holding various financial and management positions at Unilever in Europe, South America and Asia.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact