Family-owned US dairy Shamrock Farms has lunched a new line of flavoured sour cream products.

The new range includes three varieties: Creamy Ranch, French Onion and Zesty Jalapeno. The company said the line was designed to serve as a dip, ingredient or topping.

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“This is the product the dairy aisle has been waiting for. It’s wholesome, real, fresh dairy with a pop of flavor to meet consumers’ desires for products that ‘do more.’ It’s a dip, it’s a recipe ingredient, it’s a dish topper. And it’s delicious,” said Sandy Kelly, Sr. director of marketing for Shamrock Farms.

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