US snack bar producer Kind LLC has filed a lawsuit against local peer Clif Bar & Co. alleging its Mojo snack bars use packaging that mimics its products.
According to the lawsuit, the new packaging for the Mojo bars “copies several key elements” of Kind’s packaging including the rectangular transparent window on the front panel and a horizontal stripe along the front of the packaging detailing the flavour name and description of the product line.
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In a statement, Kind said Clif made a “dramatic leap over the line in what appears to have been a calculated progression of incremental changes, designed each time to get closer and closer to the trade dress of Kind bars and farther and farther from the package design elements that would associate the product with the Clif brand”.
Kind founder and CEO Daniel Lubetzky added: “Clif is a long-standing and well-respected competitor in the nutritional bar marketplace, which makes this imminent release of a copy-cat product particularly disappointing.”
A spokesperson for Clif declined to comment on the “pending legal matter” when approached by just-food.
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