Snyder’s-Lance has revealed plans to extend its Captain’s Wafers range with a four cheese variety in the US.

The manufacturer announced yesterday (8 August), that the variety will replace the Smoke House Cheddar Captain’s Wafers following ” thorough consumer research, where consumers preferred the Four Cheese blend”.

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The Four Cheese Captain’s Wafers contain zero grams of trans fat, and does not contain preservatives or high-fructose corn syrup.

“At Lance we continue to innovate and bring consumers the freshest snacks, made with real cheese,” said senior brand manager Alvaro Trinidad. “Four Cheese Captain’s Wafers are a delicious, savoury snack, any time of day.”

Four Cheese Captain’s Wafers are sold in 8-count homepacks and are available at a SRP of US$2.99.

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