US snack maker Snyder’s-Lance has revealed details of its latest new product push.
The company has developed a new range of “bite-sized” corn snacks, expanded its line of gluten-free pretzels and added flavours to a number of product stables.
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The group has introduced Korn Krunchers, small-sized corn snacks available in three flavours.
Snyder’s-Lance has broadened its range of gluten-free pretzels with two “new options packed with flavour” – honey mustard and onion, plus hot buffalo wing.
Flavour is also central to additions to ranges under the Cape Cod brand – to Waffle Cut, Kettle-cooked potato chips and to the Limited Batch line.
Snyder’s-Lance said it had also brought back Cape Cod popcorn due to “overwhelming consumer demand”.
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By GlobalDataThe details of the new products, issued on Friday (21 February), follows news of the launch of Bolds, a range of crackers containing “bigger, bolder flavours”.
“Our newest product innovations and increased marketing support demonstrate Snyder’s-Lance’s commitment to meeting the snacking needs of consumers from bold flavor experiences to better-for-you snack options,” Rodrigo Troni, chief marketing officer for Snyder’s-Lance, said.
Speaking to Wall Street analysts on 7 February when Snyder’s-Lance issued its results for 2013, CFO Rick Puckett said the company was launching a “significant number of new products”.
Puckett revealed the cost of the launches, including advertising, marketing and promotions, would mean the company’s first-quarter earnings would be lower than this year.
