US snacks group Snyder’s-Lance has launched Bolds, a line of crackers containing “bigger, bolder flavours”.
The three-strong Bolds line-up is on sale at Wal-Mart and will be rolled out to other retailers on 3 March.
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The products – sold in Buffalo wing blue cheese, pizza and bacon cheddar flavours – have a suggested retail price of US$2.99 for a six-count box.
“We are excited to add bigger, bolder flavours to our brand through Lance Bolds,” Tom Ingram, senior brand director for bakery at Snyder’s-Lance, said. “With Bolds, we injected extreme flavor profiles to give the classic sandwich cracker a jolt while maintaining the quality that Lance is known for.”
