Stater Bros has launched a new line of 110 all natural and organic products called Full Circle.
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The new range will include cereals, pastas, pasta sauces, peanut butter, fruit preserves, canned vegetables, rice, soymilk, coffee and teas.
The company plans to have approximately 200 Full Circle products by the end of 2007 and will introduce additional items such as milk, eggs, yogurt, orange juice, frozen vegetables and dried fruit.
“We know our customers want to live and eat the way they choose,” said Jack Brown, chairman and chief executive officer of Stater Bros Markets. “That is why Stater Bros is proud to now offer the Full Circle brand of all natural and organic foods to help promote a healthy lifestyle for the entire family.”
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By GlobalData
