Supervalu, the US retailer, is adding to its range of frozen, own-label desserts.
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The company yesterday (23 July) unveiled four frozen yoghurts under the Stone Ridge Creamery brand and six ice cream desserts under the Culinary Circle label.
The Stone Ridge Creamery launch comes as Supervalu looks to revamp the look of its ice cream products under the brand.
“At a time when price and flavour are paramount to the customer experience, Stone Ridge Creamery offers high-quality ice cream with natural ingredients at a price 10-15% lower than comparable premium national brands,” the retailer said.
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By GlobalData
