US retailer Supervalu has continued to reshuffle its management team with the appointment of Brian Huff to a newly-created position.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Huff, president of the retailer’s Cub Foods division, is to take up the role of senior vice president of specialty retail, Supervalu.


The appointment came just a week after CEO Craig Herkert took on the additional role of president.


Peter Van Helden, executive vice president of retail west, has become executive vice president, retail operations.


The company has also created a new health and wellness division to be led by Duncan Mac Naughton, executive vice president of merchandising and marketing.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“Huff’s appointment further solidifies the important partnership between Supervalu’s retail, merchandising and marketing groups. Strengthening the critical relationship between these operations allows Supervalu to better anticipate and respond to the changing needs of consumers,” the company said.


A successor to Huff at Cub Foods will be named “at a later date”, the retailer added.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact