Supervalue has appointed Daymon Worldwide to oversee the sales and marketing operations of the company’s newly combined own brands organisation.
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Supervalue said that by consolidating own brands under a single sales and marketing programme, it was better positioned to effectively promote its own brand products in order to build customer loyalty and industry differentiation.
“Our main goal was to select a partner whose strengths in brand management and retail merchandising can help us to achieve our objectives in delivering revenue growth behind market-leading mega-brands,” said Michael Witynski, Supervalu group vice president, Our Own Brands. “We are committed to driving our competitive advantage by leveraging scale and innovation while over-delivering on consumer expectations. Daymon’s experience, global industry knowledge and strategic alliances will help us bring this to our consumers.”
