Sweet Success Enterprises, the functional beverages producer, has announced that it has entered into a distribution agreement with the natural goods distributor Tree of Life, part of the Royal Wessanen food group.
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Sweet Success said it had also already received a purchase order from the company. Tree of Life claims to be the largest distributor of natural, organic, specialty, ethnic, and gourmet food products in the US, servicing over 30,000 points of distribution in both the US and Canada.
The agreement represents the second significant distribution agreement that Sweet Success has entered into this year, following the signing of a deal with Kehe Food Distributors.
“We continue to make progress in securing leading distributors for our innovative line of healthy beverages,” said Sweet Success’s senior vice president of sales Mike Launer. “Each account that Tree of Life or Kehe services is now a prospective point of sale for the Sweet Success Fuel for Health product line.”
Sweet Success added that it is targeting national distribution for its product range with a mix of points of sale, including national retail accounts, independent grocers, mass merchandisers, pharmacies and specialty and natural/organic grocers.
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By GlobalDataBased in San Antonio, Sweet Success acquired Nestlé’s original Sweet Success brand in 2002, and has since re-launched a product line tapping into the growing demand for healthy and functional beverages.
