Hain Celestial has relaunched its Linda McCartney range of vegetarian products.
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The US natural and organic foods company said today (4 May) that it has revamped the brand’s packaging and updated the range, a year since it bought the product.
David Arrow, MD of Hain Celestial UK, said: “Hain Celestial is delighted with the new product range and its incredibly positive reaction from the UK consumer. The range has been developed in close consultation with the McCartney Family to ensure the brand remains true to Linda’s original vision and reflects the food values she believed in.”
US-based Hain Celestial plans to roll out the new range across Europe and North America over the next three years.
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By GlobalData
