Kellogg has revealed plans to revamp its cereal snacks brand Nutri-Grain next year.
The company said Soft & Fruity, Elevenses Bakes, formerly Soft Bakes and Crunchy bars will be relaunched in January. As part of the overhaul, the Crunchy bars will be available in two varieties including oats & honey and chocolate chip.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The company has also revealed new packaging and a GBP3m (US$4.7m) marketing campaign.
In addition, Kellogg is set to enter into the breakfast biscuit market under its All Bran brand next year.
When talking to just-food, a spokesperson for the company said consumers may eat Kellogg bars for breakfast but they are not “specifically designed for breakfast”.
Ian Mackenzie, UK snacks marketing controller at Kellogg said: “Both the relaunch of Nutri-Grain and stepping into the growing breakfast biscuit segments are incredibly exciting growth opportunities for us.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataAvailable in original and chocolate, the breakfast biscuits will be sold in multi-packs of six with an RRP of GBP2.39.
