Kellogg has revealed plans to revamp its cereal snacks brand Nutri-Grain next year.
The company said Soft & Fruity, Elevenses Bakes, formerly Soft Bakes and Crunchy bars will be relaunched in January. As part of the overhaul, the Crunchy bars will be available in two varieties including oats & honey and chocolate chip.
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The company has also revealed new packaging and a GBP3m (US$4.7m) marketing campaign.
In addition, Kellogg is set to enter into the breakfast biscuit market under its All Bran brand next year.
When talking to just-food, a spokesperson for the company said consumers may eat Kellogg bars for breakfast but they are not “specifically designed for breakfast”.
Ian Mackenzie, UK snacks marketing controller at Kellogg said: “Both the relaunch of Nutri-Grain and stepping into the growing breakfast biscuit segments are incredibly exciting growth opportunities for us.”
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By GlobalDataAvailable in original and chocolate, the breakfast biscuits will be sold in multi-packs of six with an RRP of GBP2.39.
