US baby food producer Plum Organics is to launch three of its ranges into the UK for the first time.
A Greek-style yoghurt line, organic wholegrain mixes and wafer snacks will launch next month. Plum Organics entered the UK earlier this year when it acquired local firm Plum Baby. Plum Organics was itself purchased by US food giant Campbell Soup Co. this summer.
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The products are “unique” to the UK market, Plum said, and will launch in Tesco stores next week and roll out to the other multiples in January.
The Greek-style yoghurt blends will be available in three variants: raspberry & spinach; mango & carrot; and kale & apple. Each 85g pouch has an RRP of GBP0.99.
The wholegrain blends are also available in three flavours: gluten-free courgette, banana & amaranth; plum, non gluten-free strawberry and Barley; and gluten-free blueberry, parsnip and buckwheat. Each 100g pouch has an RRP of GBP0.99.
In addition, Plum is launching a Little Yums line of wafers, designed as a between-meal snack. With an RRP of GBP2.49 for a box of six individual serves, the wafers are free from added sugar and salt, and dissolve easily in the mouth. They come in two variations: pumpkin and banana; and spinach, apple and Kale wafers.
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By GlobalData“We’re on a mission to ban the bland in baby food and are really excited to launch these best-selling products from the US as part of this journey,” said Plum MD Scott Wotherspoon. “With most baby food on the market being watery, over-sweetened and tasteless, Plum is bucking the trend with innovative recipes and ingredients.”
All the recipes feature a contemporary new pack design which will be rolled out across the entire Plum range in 2014. The new look focuses heavily on the ingredients in each of the recipes and features clear labelling.
