Consumer goods behemoth Unilever has unveiled a marketing push aimed at celebrating Hispanic culture, the company said yesterday (22 May).

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Unilever launched “ViveMejor”, a website and free magazine designed to help consumers “live better”.


The company said Hispanic shoppers have “unique buying patterns that match their family-oriented lifestyle”. It hopes the ViveMejor concept, while promoting a range of Unilever products including Ragu and Hellmann’s, will “help enrich the lives” of Hispanic families.


“We know Hispanic consumers lead very busy lives, and family is their number one priority,” said Ivette Alvarez Santoro, senior brand manager, multicultural marketing at Unilever US.

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