Unilever has become the next food manufacturer to announce the launch of a frozen Greek yoghurt, with a line set to be introduced under its Ben & Jerry’s brand.
The range comprises four variants: Strawberry Shortcake, Raspberry Fudge Chunk, Banana Peanut Butter, and Blueberry Vanilla Graham.
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The flavours will be released this month in pint pots as well as select flavours in mini-cups at retailers across the US. In addition, the 300 Ben & Jerry’s Scoop Shops across the country will feature the Greek Frozen Yoghurt range.
Earlier this week, ConAgra Foods announced plans to launch a frozen Greek yoghurt in the US to tap into growing demand for the product in the chilled aisle.
Sales of chilled Greek yoghurt have grown rapidly in the US in recent years and, according to some industry watchers, the category now accounts for around a quarter of the total yoghurt sector.
According to data from Euromonitor, US sales of frozen yoghurt were $221.4m in 2006. In 2011, they reached $262.5m. In 2010, the most recent year for which Euromonitor has market share data, Nestle led the category with 19% of sales with its Dreyer’s and Edy’s brand.
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By GlobalData
