Wal-Mart has acquired another US online start-up, this time moving for recipe service Yumprint.
The US retail giant said Yumprint, founded in Seattle in 2011, will join its digital WalmartLabs arm.
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Yumprint uses a website, app and browser extension to allows users to discover and save online recipes from various websites. It powers the display of recipes on over 2,000 food blogs. Each month more than 15m recipes are displayed on the publisher network.
Its technology claims to “understand recipe semantics; match ingredients to advertisements; understand consumer taste preferences; calculate nutritional information and prepare shopping lists from recipes”.
The acquisition, struck for an undisclosed sum, will see Yumprint founders Chris Crittenden and Wes Dyer join the WalmartLabs team to assist with the development of online delivery service Walmart to Go, which recently launched in San Francisco/San Jose and Denver.
“Chris and Wes’s ideas and ambitions for transforming the grocery shopping experience match the global opportunity Walmart enjoys in this space, and their accomplishments with Yumprint just scratch the surface of what we’re going to do next together,” Ben Galbraith, Walmart.com’s vice president of global products, wrote in Walmart’s official blog.
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By GlobalData
