WhiteWave Foods has continued the drive to extend the Horizon organic brand into new categories with the launch of a line of snack products.
The company is rolling out Horizon snack crackers, sandwich crackers and snack grahams, which will be available in organic and made with organic varieties.
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“Horizon snack products are a perfect choice for busy families looking for great tasting snacks made with the goodness of organic ingredients,” said Mike Ferry, Horizon president. “We are always looking for new ways to introduce consumers to the benefits of organic, and with these new options, Horizon now offers more organic products to consumers than ever before.”
Horizon snack products are free of high fructose corn syrup, artificial flavours, colours and preservatives and made with non-GMO ingredients
Horizon, which until this year was WhiteWave’s organic dairy brand, saw the launch of Horizon Mac & Cheese in January this year.
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By GlobalData
