Dunkin’ Donuts has teamed up with US dairy group WhiteWave Foods to launch its coffee creamers at grocery outlets across the country.
The move will see consumers be able to buy the creamer served with Dunkin’ Donuts coffee at the company’s restaurants.
Go deeper with GlobalData
WhiteWave will develop, manufacture and distribute Dunkin’ Donuts Coffee Creamers, which will be sold in 32-ounce, quart-sized bottles in four different varieties including original, fat-free, extra extra and unsweetened.
John Costello, Dunkin’ Brands president of global marketing and innovation, said the creamers allowed customers to enjoy the Dunkin’ Donuts coffee “experience” at home. He hoped that in turn it would drive traffic to the restaurant.
“Consumers have told us they love the idea of Dunkin’ Donuts Coffee Creamers at their grocery store and we feel this launch will strengthen our brand’s association with hot coffee and increase our visibility at grocery stores around the country,” he said.
Carlos Veraza, president for coffee creamers, beverages and channels for WhiteWave, added the launch was a “bold first step in transforming the unflavoured creamer category”.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData“Dunkin’ Donuts has a very loyal consumer following, but not all of their consumers have the option to visit a Dunkin’ Donuts outlet to experience the coffee they love. By launching these coffee creamers in grocery and club stores nationwide we are able to bring this great taste and experience right to people’s homes,” he said.
