US supermarket operator Winn-Dixie has announced plans to discontinue the SaveRite banner and convert all stores to conventional Winn-Dixie format stores.
The company said yesterday (18 August) that phasing out the SaveRite banner “makes sense and supports Winn-Dixie’s neighbourhood marketing strategy”.
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For several years, Winn-Dixie’s business strategy has placed an emphasis on merchandising to the needs, tastes and preferences of local yet diverse neighbourhoods, which means we strive to customise our product assortment to fit the lifestyles of the communities we serve,” said chairman, president and CEO Peter Lynch. “By aligning all 484 stores under one Winn-Dixie banner, we will be able to ensure a more consistent shopping experience for all of our guests – regardless of the type of neighborhood in which we operate.”
The move will mean converting some six SaveRite outlets across Florida and Mississippi. It expects the conversions to take roughly four months and to be complete in autumn.
