Malaysian food group Worldfoods is planning extend its line of sauces in the US in a bid to grow market share.
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Worldfoods produces sauces and condiments for people with food allergies.
The company has announced that it will be exhibiting its range of products at the forthcoming 54th Summer Fancy Food Show, which is to take place in New York City from 29 June to 1 July.
“Worldfoods hopes to gain new customers and extend its presence in the US,” a spokesperson for the company told just-food today (18 June).
“Worldfoods only launched in the US in early 2007 so the product range they are showcasing at the show are still new products for the US. The show will provide an opportunity to increase product awareness,” the spokesperson added.
The Worldfoods range includes stir-fry sauces, dipping sauces, ready-to-pour sauces, noodles sauces, pastes, salad dressings, chutneys and marinades, targeted at people who are lactose intolerant, vegetarians, vegans and celiacs, as well as “health-conscious foodies”.
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By GlobalData
