JACKSONVILLE, Fla.–(BUSINESS WIRE)–June 11, 2001–Acosta Sales and Marketing, the largest sales and marketing agency serving the consumer packaged goods industry, announced that it has hired 1,700 ex-Marketing Specialist employees, effective June 1st. All employees of Marketing Specialists (OTCBB:MKSP) had been dismissed by Marketing Specialists just one week earlier, subsequent to the company’s recent voluntary Chapter 11 filing.

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According to Gary Chartrand, Chairman/CEO of Acosta, “While the Chapter 11 filing was an unfortunate event, the resulting incremental business afforded Acosta is an excellent fit with our strategic growth plans. We also felt an obligation to our clients and the industry to act swiftly, to prevent the possibility of any further disruption of services to manufacturers, retailers and consumers.”

The hiring announcement came after Marketing Specialists withdrew its motion for the bankruptcy court to approve a proposed consolidation agreement with Acosta. The withdrawal has not deterred former clients of Marketing Specialists, many of which were already represented by Acosta, from continuing to transition their business to Acosta.

In addition to the 1,700 new employees already hired, the company is holding job fairs at all Acosta office locations to ensure that its offices are fully staffed and prepared to handle the influx of new business opportunities provided by the recent Marketing Specialists bankruptcy filing.

About Acosta Sales & Marketing Co.

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Acosta provides outsourced sales and marketing services to manufacturers of food and other consumer packaged goods around the world. Acosta has more than 9,200 Associates at 66 offices located throughout the United States and Internationally. Acosta is based in Jacksonville, Florida and is privately held. More information is available on the Company’s Web site at http://www.acosta.com.

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