US-based animal rights group People for the Ethical Treatment of Animals has said it is to drop a lawsuit against fastfood company KFC.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
PETA filed a lawsuit against KFC and its parent company Yum! Brands because it claimed the fastfood chain made false statements to the public about its animal welfare policies.
The animal rights group said that lawyers for KFC had now provided the text of the new customer service script to PETA to review in order to determine whether the company had made sufficient changes to stop the lawsuit.
“The changes amount to what PETA had asked the court to require of KFC, and as a result, PETA will now end its lawsuit,” PETA said on its website.
PETA said the new script given to KFC customer service operators prevents KFC personnel from telling callers that PETA’s claims about the way chickens are treated are “untrue”, that PETA lost a lawsuit about the way KFC treats chickens, and that KFC’s animal-welfare panel monitors suppliers for compliance with its guidelines.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataInstead, the operators will say: “KFC disagrees with PETA’s claims. KFC believes that animals should be treated humanely. For this reason, KFC has established animal welfare guidelines for vendors who supply KFC restaurants with chicken,” reports the New York Times.
