Baldwin Richardson Foods, one of the largest African-American owned food companies in the US, is to exclusively produce the fruit fillings for Kellogg’s Nutri-Grain cereal bars.
The five-year contract, which will generate estimated US$12.5m to US$16.5m in revenue each year, makes Baldwin Richardson Foods one of Kellogg’s largest minority suppliers.
Eric Johnson, president & CEO of Baldwin Richardson Foods, said yesterday [Wednesday]: “Our primary focus has always been to provide quality products and ingredients coupled with state-of-the-art manufacturing.”
The company is opening a multi-million dollar plant expansion, which was constructed to accommodate the specially designed technology engineered by Baldwin Richardson and Kellogg teams to produce the fruit fillings. The company will make the filling for all six Nutri-Grain fruit-flavoured bars, including strawberry, blueberry, apple-cinnamon, raspberry, cherry and mixed berry. The new processing system can make up to 50 million pounds of filling per year.
Baldwin Richardson has also taken on 20 new employees to complement its previous workforce of 140.
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