Tim McCreery, director of sales planning & category management at the Milnot Company, has announced the launch of a collaborative marketing programme for the Beech-Nut Baby Food brand.
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This programme provides Beech-Nut retailers with a variety of baby category marketing/club programmes that aim to increase market share while strengthening the relationship between Beech-Nut and its retailers. Beech-Nut said that the initiative is designed to provide the retailer with a marketing programme that increases category sales by offering customers an incentive to shop in their baby aisle.
“The Beech-Nut Baby Club programme is being targeted to destination retailers,” stated McCreery: “We are working towards becoming the category marketing captain for several key retailers.”
Beech-Nut aims to work with each retailer on strategic planning, customised programming and the execution of this initiative.
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By GlobalData
