Burger King Corporation announced the appointment of Rick N. Brown to vice president, field marketing and sales manager, effective today. He will report directly to Chris Clouser, executive vice president and chief global marketing officer. In this position, Brown’s main focus will be to develop and implement Burger King Corporation’s strategic marketing programs and tactical plans on a regional basis, as well as direct the product introductions, advertising and merchandising initiatives. These efforts will help propel the BURGER KING® brand to greater market share in the intensely competitive landscape of regional marketing.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Brown joins Burger King Corporation from Taco Bell Corporation, Irvine, California, where he held several senior positions. Most recently, he was vice president of national field marketing. His primary responsibilities in that role included developing the national marketing calendar, securing franchise alignment for the calendar, as well as directing regional advertising programs. Previous to Brown’s tenure at Taco Bell, he was with Thomas J. Lipton and The Gillette Company in a variety of marketing positions.
“We are extremely pleased that Rick Brown is joining our marketing team at this exciting time for our brand,” said Chris Clouser, executive vice president and chief global marketing officer. “His experience in the industry will be a huge asset as we move forward and compete even more aggressively for local market share.”
Brown graduated from Concordia University, Montreal, Quebec, Canada with a Bachelor of Science degree in Commerce. He received his Master of Business Administration degree from Concordia University as well.
Burger King Corporation created the American icon, the HOME OF THE WHOPPER®, in 1957. The company and its franchisees operate more than 11,370 restaurants in all 50 states and 58 countries and international territories around the world, with more than 92% of BURGER KING® restaurants owned and operated by independent franchisees. Since the company’s founding in Miami in 1954, the BURGER KING® brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY® food customization. In fiscal year 2001, the BURGER KING® system had system-wide sales of $11.2 billion. Burger King Corporation is a part of Diageo (NYSE: DEO), the international food and drinks company. To learn more about the BURGER KING® system, please visit the company’s website at www.burgerking.com.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataTo view related research reports, please follow the links below:- Leading Restaurant Chains in Europe |
