Campbell Soup Company has announced that Larry McWilliams, president of US Soup, Sauces and Beverages, is being appointed president of Campbell International, which includes the company’s operations in Europe and Asia Pacific with effect from 1 June 2005.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The division had sales of $1.9 bn in fiscal 2004. McWilliams will report to Campbell’s president and chief executive officer, Douglas R Conant, and will be based at Campbell’s World Headquarters in Camden, New Jersey.
McWilliams succeeds John Doumani, who was president of the company’s Asia Pacific business unit before being appointed president of Campbell International in 2002. Campbell is moving this position from Australia, where Doumani is based, to its Camden headquarters to strengthen coordination with the company’s corporate leadership and better leverage corporate resources. Doumani, a native of Australia, will be leaving Campbell and plans to remain in Australia for family considerations.
Denise Morrison, president of global sales and chief customer officer, will succeed McWilliams as president of US Soup, Sauces and Beverages, which had $3bn in sales last fiscal year. She will report to Mark A Sarvary, president of Campbell North America, Campbell’s largest division with sales of $5.2bn in fiscal 2004.
McWilliams, 48, joined Campbell in February 2001 as chief customer officer, overseeing the company’s relationships with its global retail partners. In August 2002 he was named president of North America Soup and in February 2004 he was named to his current position. Under his leadership, Campbell has revitalized its US soup business, significantly improving the performance of condensed soup and introducing a new platform of ready-to-serve soups in microwaveable bowls and cups, including “Campbell’s” Soup at Hand.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataMorrison, 51, joined Campbell in 2003 and has led the company’s sales units in North America, Europe and Asia Pacific.
“These appointments reflect the strength of our executive leadership team and will help us continue to drive performance in our international business and in our largest U.S. business unit,” said Douglas R Conant. “We have made significant investments in our businesses in Europe and Asia Pacific and strengthened our international profile. Basing the president of Campbell International at world headquarters will help us execute our strategic plans for those regions.”
